"Innovation is the specific instrument of entrepreneurship; the act that endows resources with a new capacity to create wealth."

-Peter Drucker



Tuesday, December 28, 2010

A survey of sorts

Went around talking to all and sundry, especially women...asked them what biscuits they buy for the family...and you won't believe--almost 80% said Parle G, other brands on and off. Any thoughts on that??? What is Britannia doing?
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2 comments:

  1. NagendraDecember 29, 2010 at 9:46 PM

    Pls update the list of people you have spoken

    ReplyDelete
  2. Viveka Nand BhartiJanuary 2, 2011 at 8:49 PM

    Hi Alka,
    This also take me to the thought why unorganized biscuit segment still consists of 65% of the market share.

    a). Is this solely attributed to price?
    b). Is it due to reach or distribution?

    Thanks
    Vivek

    ReplyDelete

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