On the way to Nilgiris factory visist, we met one chaiwala named Mr....... As per him people like the crispy biscuit during tea preferably rusk and it was quite surprising for us that people prefer the local made biscuit against the braded one due to taste at his shop.
We can incorporate the idea of the chaiwala in our project. As per him the biggest thing for the selling of product like biscuit is taste apart from the value addition. So we will give prefernce to the taste and appeal over nutrients used (basic as well as nutraceuticals) in our innovative biscuit. It doesnot mean that our product will lack in the nutrition. We will work on different set of combination of our selected nutrients and after conducting several trials, the product which will have best appeal and taste will be selected.
Rakesh, the name of the person was Mr. Mahadev. And did you not notice one more thing? All the branded biscuits which he had were only of Sunfeast. I guess Sunfeast is a better option when it comes to prices.
ReplyDeleteYes; ITC is looking for deep penetration strategy.
ReplyDeleteBut even after lot of efforts also, sunfeast market share is very-very less as compared to Parle and Britannia.
That is why I am saying appeal and taste is the first criteria over value addition for the product like biscuit.
In fact, TASTE is the biggest value one can add, all other factors are secondary. At least, this is where our research is leading us to. Nutrition, attractive shapes and sizes are nice to talk about but ultimately, it is taste which matters most followed by prices (that too, not for all segments).
ReplyDeleteAlso as we noticed that the chaiwala was keeping the local brand at front and the branded products of Sunfeast etc, it emphasized the point that un-organized sector still holds significant portion, from research this portion is about 40%.
ReplyDelete