An investment worth it, the trend has just started catching up as is evident from the report below-
Kraft Foods to Research Biscuits in France
Kraft Foods, which has food for sale in more than 125 countries around the globe, is opening a facility in France that will research biscuits. The facility, which will be called Biscuit Research & Development Center, will be built in a suburb of Paris at a price of around $20 million.
Said Michael Clarke of Kraft Foods Europe: “France is an important strategic market for biscuits and for Kraft Foods globally. This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth. Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come.”
Kraft’s popular biscuit brands in Europe include LU, Prince, TUC and Mikado. These biscuit brands have helped Kraft Foods take home an annual revenue of more than $40 billion.
Research & development centers aren’t a new creation for Kraft Foods. In fact, the company will have a dozen such centers after this one is completed.
Said Michael Clarke of Kraft Foods Europe: “France is an important strategic market for biscuits and for Kraft Foods globally. This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth. Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come.”
Kraft’s popular biscuit brands in Europe include LU, Prince, TUC and Mikado. These biscuit brands have helped Kraft Foods take home an annual revenue of more than $40 billion.
Research & development centers aren’t a new creation for Kraft Foods. In fact, the company will have a dozen such centers after this one is completed.
Ref: http://everyjoe.com/work/kraft-foods-to-research-biscuits-in-france/
And you thought only mommies were worried about the sugar and fat in biscuits? Check this out--
ReplyDeleteNestle Opens Global Hub for Biscuit Research in Chile.
The Centre will focus on biscuits that target health and nutritional benefits, improving taste, as well as providing affordable solutions to consumers.
"The development of new technologies at R&D Santiago will help to further reduce sugar and fat levels to make biscuits lighter, without compromising taste or texture. R&D Santiago will also develop biscuits with bioactive ingredients to improve digestive health as well as fortified products to address local micronutrient deficiencies, thereby adapting biscuits to local tastes and needs", added Klaus Zimmermann, Nestle's Head of Product Technology and R&D Centres.
Nestle's biscuit business amounted to CHFCHF 1.4 billion in 2008, with 60% of sales achieved in Latin America. The region is important for Nestle and represents about 15% of its global sales.