"Innovation is the specific instrument of entrepreneurship; the act that endows resources with a new capacity to create wealth."

-Peter Drucker



Thursday, January 20, 2011

WOW...Learning with biscuits

Just when I think that this is all about biscuits, pop comes a new dimension of thought. Ideating is definitely not about anchors.

We all know that biscuits and cookies are closest to children, one of the biggest biscuit eating segments. So why should they not be targeted. See how parents can be convinced into buying biscuits even if they have no nutritional value. A new revelation--biscuits as learning tools! Surprised? Take a look at Arnott's "Tic Toc" biscuits. They have discovered a novel way of teaching kids how to read the clock--how interesting.

In varieties as elaborate as "two 'o' clock" to "almost two 'o' clock," it is a great way to ensure that once the kids get hooked on to this method of learning, parents have but no choice but to stuff the house with Arnott's biscuits. Now this is what is called dual innovation, in "biscuits" as well as "learning methods," and a tried and tested one. Anybody-ideas?? My head is swarming with them. :-)


WHAT'S THE TIME?



Learning is fun. And even better when you can keep munching to your heart's delight while learning. Am I not smitten by this idea? Really COOL.
  

2 comments:

  1. nice blog.. Good one! There's still the other way if you'll need it... Bakery Equipment

    ReplyDelete
  2. thanks Raja. Are you into baking and things???

    ReplyDelete