Future innovation in biscuit not a fad: A lot is happening

Biscuits are more often than not compulsive buys. However, biscuits are the one common representative of indulgence in the entire world. The impact it has on the health and buying behavior of the consumer across the globe is noteworthy. As per a research report by Daniel Lord, ex-strategy consultant, Durlacher Research (Market Analysis), future innovation in the bakery sector is a must considering the innumerable drivers in present-day society, especially with respect to health and lifestyle. According to his survey, retail giants earn 6-10% of their profits from the biscuits and bakery product sector.

An investment worth it, the trend has just started catching up as is evident from the report below-

Kraft Foods to Research Biscuits in France

By: Stephen Kersey | Comment

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Kraft Foods, which has food for sale in more than 125 countries around the globe, is opening a facility in France that will research biscuits. The facility, which will be called Biscuit Research & Development Center, will be built in a suburb of Paris at a price of around $20 million.
Said Michael Clarke of Kraft Foods Europe: “France is an important strategic market for biscuits and for Kraft Foods globally. This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth. Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come.”
Kraft’s popular biscuit brands in Europe include LU, Prince, TUC and Mikado. These biscuit brands have helped Kraft Foods take home an annual revenue of more than $40 billion.
Research & development centers aren’t a new creation for Kraft Foods. In fact, the company will have a dozen such centers after this one is completed.

Ref: http://everyjoe.com/work/kraft-foods-to-research-biscuits-in-france/

Munching on great ideas--it's time for a BISCUIT break

Four little cookies in the bakery shop.
Shinning bright with the sugar on top.
Along come the warriors with a nickel to pay.
They buy a cookie and take it away.

Four little cookies in the bakery shop.
Back again with cherry innovation on top.
Along come the warriors with an idea to stay.
How to make others buy the cookie and take it away.